B2 Apartments

A logo design project created for a new short-term rental apartment in Reykjavik. The goal was to develop a clean, memorable, and professional visual identity that reflects comfort, trust, and the unique atmosphere of Icelandic hospitality.

The logo was designed to support the apartment’s positioning as a welcoming and reliable place to stay for travelers. The visual direction needed to feel simple, modern, and easy to recognize, while also being flexible enough for different brand touchpoints — from the website and booking platforms to social media, printed materials, guest information, and interior details.

The design process focused on clarity, scalability, and brand consistency. The final logo creates a recognizable identity for the apartment and helps build a more polished guest experience from the first online impression to the actual stay.